Isn't that just like a woman? When the economy goes down, ladies buy earrings! At least I'm hopin'. Well, really, they are.
Last fall when the economy in the US was at a standstill, I made a decision to stock GalleriaLinda's iCraft shop with $12.99 USD earrings. That is not a huge investment, but still, earrings can be a great wardrobe brightener.
And, it worked. I have had new customers purchase earrings the last few months and I have been in an earring designing frenzy for a while, making up a storm!
A small business has to be nimble without devaluing the product. Adding a less expensive option to my shop made a lot of sense!
Last fall when the economy in the US was at a standstill, I made a decision to stock GalleriaLinda's iCraft shop with $12.99 USD earrings. That is not a huge investment, but still, earrings can be a great wardrobe brightener.
And, it worked. I have had new customers purchase earrings the last few months and I have been in an earring designing frenzy for a while, making up a storm!
A small business has to be nimble without devaluing the product. Adding a less expensive option to my shop made a lot of sense!
